01
Design
Interface, brand and product decisions. Every screen is drawn against the behaviour we want it to support, not the other way around.
Mexico City · Consumer software
We build consumer products people use every day.
AFL Brands designs, builds and operates its own digital products — from the first sketch to the servers they run on.
The company
A small team, built around one idea.
AFL Brands, S.A. de C.V. is a company incorporated under the laws of Mexico and based in Mexico City. We design, develop and operate our own consumer software — we are not an agency and we do not take on client work.
Our focus is on products people return to daily. That means building for the long run: we own the roadmap, we run the infrastructure, and we support our users directly.
Everything we ship is built in-house, from the interface to the backend.
- Legal entity
- AFL Brands, S.A. de C.V.
- Headquarters
- Mexico City, Mexico
- Focus
- Consumer software
What we do
Three things, done end to end.
We keep design, engineering and operations under one roof. Nothing essential is outsourced.
02
Build
Native mobile apps, web front-ends and the services behind them. One team owns the whole path from client to database.
03
Operate
We run the infrastructure, handle billing, watch the metrics and answer users ourselves. Shipping is the start, not the finish.
Products
What we build.
One product today, with the attention we would rather give to one than to five.
Habit tracking
WIP
Get 1% better every day.
WIP. turns daily habits into results. People set the routines they care about, join challenges with friends, and watch the compound effect play out over months instead of days.
Visit getwip.appWhat it does
- Daily habit tracking with streaks and progress history
- Group challenges and a social feed that keeps people accountable
- Achievements and rewards tied to real consistency
- Wearable sync for activity that tracks itself
Built for
- iOS
- Android
- Apple Watch
How we work
What we hold to.
- 01
Own the whole stack
If a part of the product matters, we build it ourselves. Dependencies we cannot fix are dependencies we try not to have.
- 02
Ship small, ship often
Long release cycles hide bad decisions. We prefer a short loop between building something and finding out whether it works.
- 03
Earn the daily open
A product that people use every day has to be worth opening every day. That standard decides what gets built and what gets cut.
Contact
Get in touch.
For business, press or legal enquiries, write to us directly.
Write to us- hola@aflbrands.com
- Headquarters
- Mexico City, Mexico
- Legal entity
- AFL Brands, S.A. de C.V.